On Thursday 6 June I visited the #etravel13 fair of Emerce . The presentations reminded me of presentations during eHRM, which in turn were very similar to eGovernment news in the field of e-marketing. With the digitalization and computerization of our environment and of ourselves, it seems that we can really stick the 'E' in front of everything, to give the subject topicality and especially edge and buzz .
The stories about E that are released to visitors from these contexts show more similarities than differences. The question that came to me in the context of the repetition of E was: is something specific also happening in the travel industry in the context of digitalization? The answer: no, not really.
eTravel13
For those who have just graduated from a higher professional education or other professional training, a latvia phone number list visit to conferences such as eTravel naturally offers useful sales insights and experiences. For professionals who have been digitally active for more than two years, eTravel13 offered little new content. Since about 2006, we have been able to read in 'to do' and 'to don't' lists regarding social media 'what the drill' is on those digital platforms, which way the wind is blowing and how the dynamics on social media differ from those of traditional media.
the eTravel13 presentations on slideshare , but also those from 2011 or 2010, will come across the same information.
etravel13_be_yourself
But within an “E-context” this content can still be marketed as new and innovative. Up to and including workshops on how to create “unique content” (by “being yourself” as the sender). This leaves a somewhat tired impression in terms of professional content.