114. That is the number of articles on Frankwatching about storytelling. The 115th article will be completely different. I will not share any tips or success stories. I will take you on a journey of discovery through the brain. Because why is storytelling so effective?
The success story behind storytelling
It doesn't matter if you are an online marketer, communication specialist or copywriter, everyone should use latvia phone number list storytelling. Both online and offline, storytelling is a powerful tool to increase conversion. That is why Frankwatching already has 114 articles about (digital) storytelling. No matter how useful these articles are, they do not explain why storytelling is so effective, this is assumed as fact. That is why I am writing this article as a supplement for everyone who is curious about the story behind the success of (digital) storytelling.
However, I do not want to ignore all the articles with useful tips and wonderful examples that have been written recently by other bloggers, such as: 'The foundation of digital storytelling' , 'The future of digital storytelling' , 'Storytelling: video carries your organizational stories' and 'Transmedia storytelling: the recipient as part of the story' .
storytelling
The way our brain works is the basis for the powerful effect of storytelling. A story is easily digestible, interesting and a logical way for our brain to process knowledge. Even boring and difficult information is remembered better when it is presented in the form of a story.
This is because we break the story down into smaller pieces, making it easier to remember . In addition, our mirror neurons are activated when hearing or reading a story: our brain then becomes active in exactly the same way as when you experience it yourself .