How to determine active users
The number of active users within the chosen time frame is determined by counting every unique user separately. A single user will therefore count as one active user, provided they go online many times each iranian whatsapp ay. There is also a notion of churned users who have been inactive in the application since they downloaded it. These people are not listed among active users but might still utilize the app someday owing to re-engagement marketing.
Activity criteria
Establishing your user activity criteria is your first stage of tracking user engagement metrics. Even if the user opens an application and then instantly closes it, you may still monitor each user ID or other customer identifiers when they log in and out. Users can also be qualified as active ones if they perform a minimum of one action, like following a link, once logged in. The time spent in the application may determine one's status as an active user.
While setting the active user indicators, ensure they apply to your app and the business goals. The best way to determine these criteria is to put yourself in the user's shoes. Take some time to come up with useful features that would make you use the app more often.
As mentioned above, active user criteria rely on your business scope and future goals. However, whatever criteria you deploy, it'll take time until your active users are calculated. Here are three common timelines:
DAU or Daily Active Users — the number of unique users who use your app daily. A good example of apps that usually use DAU is mobile games. App DAU definition implies meaningful user activity, not simply logging in and out.
WAU or Weekly Active Users — the number of unique users who interact with your app over seven days. WAU’s meaning also focuses on aimful user-app interactions.
MAU or Monthly Active Users — the number of unique users who engage with your app over 30 days. As the previous two, the MAU meaning gives much importance to actionable engagement.