Tip: Use the Facebook cover photo optimally and change the cover photo regularly. Nowadays you can include a call to action , price, contact information and arrows to other Facebook functions in your cover photo. Play on this! (See also: conditions for Facebook pages )
3. Links
Links are like vegetables: usually not wanted, but they are healthy for your marketing efforts. That is why it is also important to place links in your Facebook content schedule. This does not mean that you should place links at every opportunity, but only if they offer added value. With links, you refer to pages with more relevant content, for example. You also generate visibility for your other media channels. Tagging the links to your website also contributes to the possibility of monitoring the results of your social media efforts via Google Analytics.
events or promotion pages;
pages where content other than the Facebook page is posted.
The following example comes from the Facebook page of the Alexandrium shopping latvia phone number list centre and illustrates well how you can use links:
Alexandrium
4. Videos
Videos are like potatoes and bread. They can be very attractive, but they usually serve as a side dish to round off the product. Unfortunately, not enough videos are posted on Facebook. It is precisely through videos that you can show your personal character. What did people find so moving about Beatrix's abdication? Exactly! That tear, that smile, in short, the human emotions. In videos you can show the human side of your shopping area. But also precisely the content that they normally do not get. Time Square makes optimal use of this. For example, watch this video of their Valentine's Day ceremony.
I can imagine that you think that every video has to be of high quality, but this is not necessary. It is about the person in the video. Film people on the street and ask why they like to come to your shopping area. Ask people what they bought and for whom. Make 'behind the scenes' videos and videos of experiences during events in your shopping area. The effect is twofold: 1) you increase your reach in Facebook and 2) you achieve a higher bond with your target group.
5. Advertisements
No matter how good a cook is, if no one knows that he is good, no one will come to eat. This also applies to shopping centres. Every shopping centre has the marketing objective: to generate more visitors and higher spending for the shopping centre. For this, (potential) visitors must know that you exist or what is available in your shopping centre. That is why advertisements are of great importance. On the one hand, advertisements from the collective, on the other hand, advertisements from individual shopkeepers. For this, you use Facebook Advertising .
For example, you can organize a contest where the attention value of the advertisement is increased by the reward that is linked to it. Make sure that the prize you give away is relevant to your shopping area and therefore to the target group you want to reach. Giving away iPads is easy, but rarely functional. What does work are contests where you can win shopping money for your shopping area or actions that are directly related to events. An example of this is the campaign below that Admirant Shopping in Eindhoven set up at the time.
Advertisement
Let's get started!
Now that you have read the above, the challenge is to apply this information and implement it on your Facebook page. For now, good luck! Do you have any questions, comments or remarks? I would love to hear them!