Buying a gift together as a group can be a hassle: what do we buy? Has everyone paid yet? What do we do with the money that is left? Online tools can simplify this process. It is therefore logical that various players are investing in online gifting. From Swedish coupon start-up Wrapp to e-commerce giant eBay. And from the Dutch EasyGiven to the American Fancy.com. Prediction: 'group gifting' could well take off.
The added value of a good online 'group gift' solution is simple: no hassle with change, no hassle about non-paying participants and a clear overview of the amount to be spent. There are also many advantages for retailers. It provides an additional sales channel that is very suitable for selling more expensive products and it is completely risk-free (after all: no cure, no pay). Reason enough to think that such solutions are immensely popular. But in reality, 'group gift' tools are certainly not commonplace yet.
1. Gifts - mobile screenshots
That online gifting has a right to exist is proven by the Swedish Wrapp , a platform where friends latvia phone number list have already given each other more than 8 million gift cards. Wrapp makes a smart connection with Facebook, so Wrapp knows which of your friends has a birthday. Wrapp mainly offers free Gift Cards (to promote affiliated retailers), but users can also buy a paid Gift Card. And the formula works: Wrapp is growing like crazy.
It proves the potential for online gift formulas. The big question now is: who is the right party to successfully offer 'group gifting'? We currently see three variants:
Option 1. The gift shop as an 'independent' formula
Option 2. 'Group gifting' as a functionality at the retailer
Option 3. 'Group gifting' via 'social discovery'.