Purpose and target group
Just like almost every project or change, it starts with determining the goal. The target group comes right after that. Also logical, but I often see in the organizations I work around that the goal is clear, but that thinking about who it is intended for, remains much vaguer. 'Everyone who is interested', could be, but often that means a lot of noise and many members at the beginning and then a quiet death.
Starting small and focused has a greater chance of success. As an example, I mention the use of Yammer within larger organizations. Usually it is received enthusiastically, many people sign up, there is a lot of life in the brewery, but after 2 to 3 months it becomes quiet. The target group has been the entire company here and the goal is to exchange information. 2 times high about. Irritation about sharing latvia phone number list the type of information; from very substantive and work-related to walking the dog is mixed up. Manageable with a smaller group, but with a few hundred people, too many to use effectively for business purposes.
Concept and online environment
Then the concept and the corresponding online environment are devised. By that I mean whether you use an existing social network, choose specific community software or have your own environment created. Everything has advantages and disadvantages. 'Practicing' in a pilot environment is highly recommended.
Starting and getting traffic going
Inviting people to participate is the next action. Include the reason very explicitly in the invitation. People must understand why and why they are receiving this invitation. So do this in a targeted manner, appropriate to the target group. In addition to inviting 1 on 1, you can of course also undertake campaign-like actions.