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Bappy10
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Joined: Sat Dec 21, 2024 5:27 am

Endless private archive

Post by Bappy10 »

4. Looking back means looking forward
Don't let anyone tell you that it's just about reminiscing: looking ahead is perhaps an even more important goal than looking back. All the sites have slogans like 'memories are created now' or 'come make new memories'. The slogan Let the memories begin has been the basis for the experience in the Disney parks since 2011. Past achievements certainly provide a guarantee for the future: you give your organization a solid foundation by referring to history and also make your product indispensable in the current landscape. Right to exist secured. Handy for subsidy processes too, I imagine.

5. You create a new platform
By sharing the campaign website on its own social media channels, the organization increases its impact. The iron laws of social networks – the urge to always surprise with new content, preferably from as many different users as possible and moving between the heart and the periphery of the brand – can be handled effortlessly here. Because in addition to all those other social channels (the Van Gogh Museum, for example, has almost 3 million followers on Google+), it always remains the ultimate challenge to create a nice hangout yourself latvia phone number list win-win situation for user and brand
And so we come to the essence of success: memorial websites both stroke the ego of the visitor with his or her lyrical, comical or moving contribution and the image of the organization itself, which is built up from purely positive messages. A golden move in online marketing, as far as I'm concerned. Provided it's done well, because it stands or falls with a large supply of material. Your brand just has to be strong enough for that. No objection at all for Disney and the Van Gogh Museum: with such a clear focus and an endless fan base, the collective digital memory lies at their feet.
Of course, we don't just share memories to please organizations. The concept is also often applied in art. A very visual way to go back to the future is a beautiful photo series by Irina Werning . But then focused on the brand 'I'. Let's also continue to collect our own histories online, as parents often do with growing children. With a creative time lapse you can give a fascinating view of the first ten years of a person's life in a few minutes. Value creation for yourself, that's what it's called.

And now that Nelson Mandela is in a long-term illness and in critical condition, countless memorial websites are emerging that collect quotes, videos and histories about him. Our urge to digitally archive and share is endless, and can be used not only privately, but especially by organizations and brands.

Just think about it: what do memories mean for your brand?
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