Back in the day, say ten years ago, there were no social networks like Facebook, Twitter, Pinterest and Google+. It seems as if organisations want to bridge that period by sharing as many online memories as possible. Using user generated content, they construct their own history, in retrospect. They go back to the future , in fact. Within the context of corporate storytelling, a smart move.
Artis, Natuurmonumenten, Disney: they all play on the warm and nostalgic feeling of the visitor. One does it better than the other, but they each have their strong points. For example, Artis presents the content beautifully in large pop-ups. Disney uses a pleasant form for submitting contributions and you can create an account for repeat visits.
At the Van Gogh Museum, the fancy iPad rotation function is latvia phone number list programmed in, to accommodate visitors who want to share their (horizontal) photo directly from the museum in the right format. And finally Natuurmonumenten , which shows streamers of recent contributions in the header. It looks dynamic, but is less suitable if fake contributions suddenly come in. Good monitoring is therefore also basic rule number 1 here.
Disney Parks - Let the memories begin
Valuable content
No matter how the sites are set up, these organisations know how to convert contributions from visitors into valuable content that supports the brand value. From that one time you went out with your father and he told you beautiful stories to the weekly visits with your child, as part of the upbringing. That nice lady at the counter, the special path you discovered, the beautiful colours in the autumn. Everything is passed by, but above all: stories that move us, that stick.