Posts are a good indicator, but not the best. The 'reach' of your posts is even stronger. After all, two posts about your brand by people with 1000 followers are much more relevant than 10 posts by people with only a few followers. So go for reach, not number of posts!
Don't use this KPI as a snapshot: continuously monitor your digital position and see what your social latvia phone number listmedia efforts are doing to the distribution of the pie pieces between you and your competitors. Compare multiple pie charts with each other, or select a broader period for a total picture. Of course, a pie chart always works well in the boardroom !
Social value
Earlier in this article, the KPI assisted conversions was already mentioned. However, Google Analytics offers a more extensive report on social data, namely the Social Value . This metric is most valuable if you have linked financial values to your website goals. You can see at a glance the impact of your visits from social channels, both indirect ( assisted or contributed) conversions and direct achieved goals.
This mini dashboard is extremely useful to directly analyze the impact of social media: go for a larger filling of the outer circle if you want to take social media marketing as a spearhead. You can find this statistic under 'Traffic Sources > Social > Overview' in your Google Analytics account.