Facebook Page Industry Comparison - AgoraPulse BarometerThe free tool you use for this is AgoraPulse Barometer . Within your industry, the Barometer distinguishes between pages with less than 1000 fans, more than 100,000 fans and three intermediate ranges. This way you don't get skewed comparisons. Based on your last 50 status updates, the comparison is made in the areas of, among other things, your reach, engagement, click-through rates and negative feedback, such as Facebook users hiding your status update or marking it as spam. Needless to say, the more green blocks you see, the better. Take the red, negative blocks as a starting point to improve your social media strategy. And continue to monitor these continuously to analyze the results of your adjustments for success.
5. Share of voice
Some people look at it continuously, others rely on their own strength. However, the performance of competitors latvia phone number list is a threat that should not be underestimated and is essential in business operations.
Share of voice is a term that has already been covered in a layer of dust. With the current events that are social media, we can blow that layer off. Share of voice is more useful than ever. And with the data that is available, in combination with the appropriate monitoring tools , you can determine your digital market share in no time.
Set up profiles that include your own company name, brand name, and products or services plus variations thereof. Pay attention to the messages that come by and whether they are relevant. If not, set exclusion words: messages with certain words or combinations of words will then not be included in the results. Data retrieved by these monitoring tools is based on the number of messages (often a very high percentage of Twitter messages, given the public nature of this social network).