Therefore, as a non-profit, make your website either responsive or mobile. It is important to think mobile-first. The website must be user-friendly on mobile. Make the functionalities and the availability of content on desktop and mobile the same, but adjust the design to device-oriented.
A good example is the successful mobile website of 'WWF US' (United States). The site has a clear design with the emphasis on helping and 'donating' is prominently displayed. A good combination of image and text, while at the same time there is room for personal stories, information, goals and results.
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In addition to the website, email marketing is still a very effective way to provide information and latvia phone number list generate donations. It is the third most effective way to receive online donations worldwide. This is mainly due to its popularity among the older generations, who still represent the largest percentage of donations. It is important to take into account accessibility for the older generation and their limitations regarding seeing colors and light. A few tips on web design for seniors can be found in this article .