Automatically donate when making an online purchase
Offering other forms of help instead of 'money', for example volunteering, 'likes'
Microdonating: donating an amount between 1 and 3 euros
Peer pressure and special goals: think of Alpe d'HuZes
Group giving and crowdfunding : consider Kiva.org and Kickstarter
Online auctions, such as the 3FM Serious Request auction
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Key Conclusions: Channels & Generations
When looking at the online channels at your disposal, the website is the most important communication and latvia phone number list conversion tool for a non-profit organization. However, email marketing is still the most effective way to generate donations. The importance of social media is in gaining awareness, not in collecting donations. A mobile site is essential and apps are important, but only work if they add something. Playing into different generational trends such as automatic donation with a purchase, group donations and personal goals leads to more donations.
Leading to the online success of a non-profit organization is that every internet expression takes into account the preferences and limitations of the generations with the utmost care. Be where your generation is and take careful account of the frequent use of mobile internet in the Netherlands. Follow the trends and move with them. Find partners to achieve special goals and address your target groups personally.
Want to read more about online marketing for non-profits? Download the full report 'Non-Profit, Online' here .