For example, if someone becomes less active on Twitter, their influence score will slowly decrease. Coosto therefore measures how many people will talk to you when you publish a tweet, or how many participate in an ongoing discussion. In addition, influence is a dynamic concept: it moves up and down over time. Some messages encourage more dialogue than others, because they appeal to more people or, for example, because they are about a current social topic.
In short: the influence score gives an indication of how many people are actually reached and how many people are encouraged to discuss. Coosto measures this over time based on more than 40 million Dutch tweets per month. This is latvia phone number list the first version of the influence calculations. It is not the holy grail, but it is based on hard data and figures. The exact formula for how the influence and reach scores are calculated is not publicly known and is a trade secret of the owner of the monitoring tool Coosto. This reach score and influence score must therefore be seen as an indication that is based on hard data, but cannot be scientifically tested.
A second version is in development, which will also include other social networks. Although very interesting, the influence score has not yet been included by the researchers in the studies mentioned, for the reasons mentioned above.
Snapshot
Finally, the last but certainly not least limitation is the research period. If you want to make statements about trends on social media, you will quickly lag behind the developments. If the research period lasts longer than a few months, such as the research by Police & Science, you will encounter the fact that the online world does not stand still. Every day, organizations learn and change with regard to the use of social media.
Of course, things can always be better, but organizations do not wait until the results of research are available. We believe that the findings, lessons and practical tips from research into social media are and will remain valuable. Especially because it takes time for the use of social media to also penetrate into daily reality. We would like to hear your additional experiences, or comments and questions about our experiences.
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