I didn't know it myself, but I was once a slide from a lecture. From a well-known PR consultant. I served as an example of how you can position yourself as an expert with the help of content, in this case guerrilla marketing. I did this by writing a book on the subject. Mind you, not a bound bundle of paper with text fragments and quotes from others tied together, but a book in which I looked at the subject from my own perspective and at the same time introduced a new definition. Because copying, no, that's too easy. That quickly makes your supposed expertise melt away during speeches and interviews.
That's what happens when you've written a book, you're suddenly seen as an expert by the latvia phone number list press and you get requests for lectures and conferences. With consultancy jobs as a good result. In the meantime, I had also started blogging fanatically about the subject of guerrilla marketing on relevant blogs. People wrote enthusiastic reviews on book sites, tweeted enthusiastically during my performances, videos of it appeared on YouTube afterwards, blog reports on important marketing blogs and eventually I started my own blog and Facebook page on the subject, in short, indeed, show and tell . The blog posts, tweets, lectures and books were my diplomas, certificates and awards that others shared with nice comments and other referral sentences.
4. Be consistent
People prefer to act in accordance with what they have said or done before. Inconsistency is an undesirable trait. If your actions and words do not match, you are quickly seen as a turncoat. Think of Wouter Bos or other politicians who did not keep their 'read my lips' election promises. You are immediately held accountable for inconsistent behavior. Consistent behavior makes a good impression. So always keep your promises or intentions as a brand or company. Then you come across as credible.