Structure
Often companies already have quite a bit of content on the shelf. It is important to get an overview before you start. A content calendar is a useful tool for collecting (existing) content.
It is wise to create a content calendar for a (current) year. Include all the different communication tools of the organization, such as newsletters, press releases, events, trade fairs and other social media. Put yourself in the role of editor-in-chief and appoint 'editors' who will help you collect and create content.
With the content calendar you can create synergy between all (online) media that you use. latvia phone number list Moreover, you can keep track of what works, and especially what does not work. In time, the effects will become visible and you may find that there is more involvement with a message on specific days or times, or that certain target groups respond better to a certain type of content.
Type content
Realize that content is more than a (blog) article on your website. There are different types of content. For LinkedIn, you can think of:
Blog or news article in corporate media;
Publications (press releases, annual report, research reports, white papers, articles by or about the company or employee in external media, books);