Corporate blog: discover the benefits of maintaining one

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Have you ever wondered about the advantages of having a corporate blog?

A blog is one of the tools used in inbound marketing and its function is to generate organic traffic for your business. In case you don't know, organic traffic is unpaid traffic, and it's the people who come to your blog/website through search engines, such as Google and Bing.

A corporate blog aligned with digital marketing strategies can take any business to another level of credibility in the market.

That's why it's essential that every business has its own blog.

What is a corporate blog?

A corporate blog is nothing more than a regular blog. The term corporate serves to croatia whatsapp number database that it is business/brand-oriented.

What you need to be clear about is that a corporate blog has a more informal function, addressing topics that may arouse the curiosity and interest of users. Can you create posts with technical texts? Of course you can. However, that is not what it is intended for.

An example: a website about agricultural machinery has technical information in the description of the machines. Right, that's it. That way, the blog doesn't need to have the same information. It can, at some point, within a context, mention and list it, but the focus should be different.

To come up with a topic, there is extensive research. If this research found that the keyword “fun facts about corn harvesting” has a good search volume and competitors are ranking with it, there is no reason why we should not create this content.

The ranked article is what will generate traffic and redirection not only to the blog, but also to the website and to the company's contact information. And this is how the purchasing journey is created.

Another extremely important point: creating a blog establishes an exclusive channel of communication with the customer. In addition, the customer can give suggestions and give opinions, an excellent way to gain insights into the target audience.

What results does the corporate blog bring to the business?
Among the main benefits of a corporate blog, we can mention:

Attract people

If you already understand the importance of digital marketing actions, you know that brand recognition and customer attraction are indicators that must be optimized. Therefore, it is important to highlight that this is precisely one of the main advantages of blogging.

According to Hubspot, a giant in the sector, 55% of companies receive more visitors when they have a blog. With this strategy working well, your company will be able to attract more people to your channels, whether it's your website or other spaces.

This happens because your organization will have a content production machine running, constantly generating value for the business persona. By addressing various topics of interest and working very well on SEO, the chances of your website appearing to the visiting public will increase considerably.

With more people visiting your addresses, the chances of achieving conversions and quality contacts also increase exponentially. This way, you get closer to achieving your main Marketing objectives.

Generate leads

However, blogging is not just about attracting visitors: it can generate leads for your company in a natural and organic way. This is because blogs involve strategies to speak to customers in a segmented way, according to their pain points and preferences, which helps convince them to make decisions and move forward in the funnel.

With this, from a blog post, you can get emails from your visitors, for example. On the blog, you can direct the person to a landing page in order to offer something in exchange for that email, such as an e-book or another type of content that is extremely valuable and useful.

Several approaches can be structured to optimize this lead generation. It is essential to emphasize that the blog will represent the basis for these opportunities, as it enables more access and brand recognition.

In fact, again according to Hubspot, 69% of companies admit that success in generating leads comes from the act of structuring and maintaining a blog. In other words, it is a truly effective approach.