Email Marketing – More Alive Than Ever

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Then (2019):
Email marketing in 2019 was already a staple for nurturing leads and driving conversions. Newsletters, drip campaigns, and automation were widely used strategies.

Now (2025):
Despite predictions of its decline, email marketing remains one of the highest ROI digital channels. With advanced personalization, segmentation, and dynamic content, emails are more relevant than ever. Integration with CRM and customer data platforms allows hyper-targeted messaging.

Beginner Tip: Build your list early. Use personalized automation workflows and test subject lines, content, and send times regularly.

6. Influencer Marketing – Evolved and Regulated
Then (2019):
Influencer marketing was booming in 2019, often with little oversight. Big brands invested heavily in macro influencers, while smaller brands experimented with micro influencers.

Now (2025):
Influencer marketing has matured. Regulation has increased, with argentina mobile database required disclosures and data transparency. Nano and micro influencers (with 1K–10K followers) have become more effective due to higher engagement and trust. AI tools help brands identify the best-fit influencers based on real-time analytics.

Beginner Tip: Partner with niche influencers who align with your brand values. Look beyond vanity metrics — focus on engagement and audience relevance.

7. Mobile Optimization – No Longer Optional
Then (2019):
The push toward mobile-first design and mobile-friendly websites was strong in 2019. Google’s mobile-first indexing changed the way websites were ranked.

Now (2025):
Today, mobile is the primary experience. Everything from websites to e-commerce stores to video content is designed for mobile-first. Progressive Web Apps (PWAs) and fast-loading mobile pages (via AMP) have become standard.

Beginner Tip: Ensure your site loads in under 3 seconds on mobile. Use responsive design, optimize images, and eliminate unnecessary scripts.