Social Media – From Engagement to Commerce

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Then (2019):
Instagram was rising rapidly, influencers were a hot commodity, and platforms like Facebook and Twitter were used to build community and drive traffic to websites. Engagement metrics like likes, shares, and comments were the primary KPIs.

Now (2025):
Today, social media has evolved into a commerce engine. Features like TikTok Shop, Instagram Checkout, and live stream shopping on YouTube have turned platforms into direct sales channels. Influencers are still important, but micro and nano influencers are now preferred for authenticity. Additionally, AI-driven social analytics and chatbots have transformed how brands manage community and support.

Beginner Tip: Use social media not just to engage but to convert. Learn how to use platform-native commerce tools and build your community with authenticity.

3. SEO – The Rise of Semantic and Voice Search
Then (2019):
Search engine optimization in 2019 was shifting from keyword stuffing to topic relevance and user intent. Google's BERT update in late 2019 prioritized understanding the context of search queries.

Now (2025):
SEO has become even more sophisticated. Voice search, image colombia mobile database search, and semantic indexing are now critical components. Google, Bing, and even AI-powered assistants like Siri and Alexa deliver contextual answers rather than links. SEO is now about structured data, conversational language, and AI-driven content optimization.

Beginner Tip: Optimize content for questions, conversational tone, and voice search. Use schema markup and ensure your site is mobile- and voice-friendly.

4. Video Marketing – From Nice-to-Have to Must-Have
Then (2019):
Video marketing was already booming, with YouTube dominating and platforms like Facebook and Instagram pushing video content aggressively. Brands used explainer videos, vlogs, and behind-the-scenes content to build trust.

Now (2025):
By 2025, short-form video is non-negotiable. Platforms like TikTok, Instagram Reels, and YouTube Shorts dominate user engagement. Video is also used for customer service, onboarding, and interactive ads. AI video generation tools and virtual presenters are common.

Beginner Tip: Start small with short-form video and optimize for platform-specific formats. Focus on storytelling, subtitles, and strong calls-to-action (CTAs).