Gmail, Google Docs: Artificial intelligence arrives in Google tools

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A few weeks after Bard's presentation, Google continues to integrate artificial intelligence into its services.

Google on Tuesday unveiled new generative artificial intelligence (AI) tools for businesses and individuals looking to outsource tasks, from writing emails to creating advertising campaigns.

Google Workspace, the Californian group's office suite (email, videoconferencing, etc.), "has long been a pioneer in real-time jordan mobile database between humans," emphasized Thomas Kurian, the head of Google Cloud, during an online press conference. "The next step is to have an AI capable of collaborating, of working in concert with human beings, in real time," he added.

Tech giants, led by Microsoft and Google, have been competing to advance generative AI since the ChatGPT interface took the world by surprise in late November. This technology marks a shift from algorithms that primarily classify data to algorithms capable of generating original content on demand (texts, poems, images, lines of computer code, etc.) from the data on which they were trained.

In Gmail and Google Docs, for example, users will be able to "type in a topic they want to write about, and a draft will be instantly generated," the company explains in a statement. "So, if you're a team manager onboarding a new employee, Workspace saves you time and effort writing that first welcome email," it says.

Delegate tasks
Google Cloud's corporate customers (the remote computing arm) will have the ability to delegate even more complex tasks, thanks to AI models fed with their own data. Thomas Kurian and his team demonstrated how a furniture manufacturer could ask the technology to generate new designs, a chatbot for its customers, or even advertising campaigns with different formats (from short messages for Twitter to captioned images for Instagram). Because generative AI is becoming multimedia, starting with images and text, but soon also audio and video.

The executive specified that the new features will be offered to testers first, and did not disclose pricing for later releases. Google Cloud's announcements come two days before a Microsoft conference on the "future of work with AI."

The parent company of Windows, Office (office software), Azure (cloud), and LinkedIn has invested heavily in OpenAI, the California-based startup that created ChatGPT. In early February, Google unveiled Bard , a competitor to ChatGPT, the day before Microsoft unveiled its new Bing, which adds generative AI capabilities to its search engine.