Step by step guide on how to get started in digital marketing

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It's no secret that digital marketing has become one of the hottest sectors in the market, and many people have started to see it as a great source of income. In this sense, there is still a doubt about how to effectively get started in digital marketing.

With that in mind, in today's article we will provide a simple step-by-step guide so that you can start from scratch in the marketing market, bringing insights and ideas for action. This way, it is still possible to enter this market and have good returns, despite the increase in competition.

The key to this is consistency and continuous study of everything twitter database that involves this field, such as good courses and training for this field. In this sense, the market is booming and many courses are created and made available on the internet every day, which can be a good way to acquire knowledge.

1. Study the basic concepts
It is impossible to enter the world of marketing without understanding some basic concepts for any strategy. Therefore, our guide on how to get started in digital marketing needs to start here, talking about basic concepts.

In general, the terms that need to be well defined in mind, mainly, are:

Persona: a character of what your ideal customer would be, who your product will be sold to and how this person behaves in real life;
Lead: potential customers who fit the profile sought but for some reason are not yet customers of the company;
Organic traffic: all the content you produce without paying to appear on someone's networks. For example, blog posts.
Paid traffic: content produced and promoted with a certain amount of money, creating ads to increase its reach;
SEO: Search Engine Optimization, a set of actions to get your content to the first page of Google.
Also read: How to Do Email Marketing: Strategies and Tips for Engagement
There are a number of other important concepts, such as inbound marketing or content marketing. Even so, knowing the ones we mentioned now is already a great first step towards getting started in the field. Therefore, focus your attention at this first moment on understanding each of them very well, and having a good theoretical basis for action.

A tip for beginners is to start with the Script course , as it has everything you need to know to get started in digital marketing and get your first client.

2. Choose an area of ​​activity
Just like any other sector, digital marketing has a range of areas of activity for all possible profiles. Some of the main options are:

Marketing analyst;
Content analyst;
Editor;
Designer;
SEO Analyst.
Each position will bring specific responsibilities and, for this, it depends on the characteristics of each professional. The ideal for those who want to know how to get started in digital marketing is to seek to understand more about each profession, understanding the needs of each one.

3. Define a persona
As we mentioned earlier, persona is one of the most well-known terms in digital marketing, and it should be taken literally as soon as the work begins. Therefore, the first step is to sit down and understand what your product can bring to customers.

From this, it is possible to understand who the ideal audience for the same should be, since each product and service is aimed at a specific niche. In this sense, defining your persona is essential to determine the next steps of your sales strategy.

One of the main decisions is to understand the voice that will be used, that is, will it be a more formal or more casual approach? These and other questions are entirely based on your persona.

Read also: How much does a digital marketing professional earn?
4. Set up your planning
When starting a digital marketing project, it is important to establish a strategic plan of action. For example, what are your goals for the next 5 months? How do you plan to end the year?

Planning also includes sales and marketing strategies, such as a content plan or design of the posts that will be published. In addition, it is also possible to determine the metrics that will be used and the objectives for each of them.

Within this action plan, a good strategy is to set smaller, recurring goals, such as the number of contacts per week with potential customers, or as you have already learned, leads. This way, there is a whole calendar to be followed, which makes it much easier to conduct your process.

5. Track the results
Your performance needs to be based on data and numbers, especially important indicators such as lead conversion. Therefore, for each metric previously established, it is now time to gather all the results and put together a good information report.

Based on this report, there are two actions: improvement and maintenance. In the improvement phase, all metrics that were not very well developed or that presented poor numbers compared to what was expected should be included.

In maintenance, the metrics that performed well and whose numbers can be optimized are the main objective from this point on. Therefore, if you want to become a digital marketing professional, monitoring the results of your actions is essential.