Cost difference between the 2 acquisition techniques:

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The SEO trap is to assume that your site will generate a lot of organic traffic as soon as it goes live, even if it has been properly optimized from the start. Organic traffic from search engines will grow over time if SEO monitoring is implemented month after month, both in terms of the site's content and its popularity via external links and social networks.

SEA is faster! Once your campaigns are in place (which still requires some setup at the start) you can be visible almost immediately.

It's not just about the timing of your presence, but also the timing of your site's content.

Indeed, even if SEA seems more appealing to taiyuan mobile number database at first glance, launching a SEA campaign without having optimized content on your site could cost you more.

For what?

Quite simply because if you have optimized your pages on certain keywords with an SEO perspective, the quality score of your SEA ads will be higher.

A high quality score means that you will have to spend less to be present on a keyword compared to a competitor who will also be present, but who will have a less optimized page.

A question of budget.
budget-seo-sea.jpg

Since AdWords is based on an auction system, some keywords can cost a lot per click .

For example: the keyword "car insurance company" is estimated at €9.62 per click in Belgium.

This means that if your ad generates 100 clicks, you will have to pay €962 to Google's advertising network.

The key is to select the words that are likely to convert best, without costing too much.

SEO will require more investment upfront for all the analysis and implementation. But once your site is Google - friendly , SEO doesn't stop; you must continue to create content and build your brand awareness. The cost will, of course, depend on your budget and your desire to see results quickly.

SEO:
Upstream analyses and implementation: “high” cost
Content creation and site popularity improvement: "average" cost
The SEA:
Analysis and creation of an Adwords account: “small” to “medium” cost
Advertising costs and monthly management: Variable according to your budget
The advantage of SEA is that you can test it by starting a campaign on one of your flagship products.

If it works, great; if it doesn't, either we optimize or we stop.

My recommendation
recommendations-sea-seo.jpg

1. Have your site analyzed so that your site is at least SEF ( Search Engine Friendly ) before starting AdWords.

2. So plan a budget for SEA AND SEO to make the site visible over time.

The goal being, from an Inbound Marketing perspective , that natural traffic gradually develops and to restrict Ads spending little by little according to the quantity of natural traffic.

SEA and SEO therefore go hand in hand and are therefore complementary.

Indeed, the combination of natural and AdWords results increases the trust that an Internet user can have in your brand.

Key takeaways:
SEO takes time (between 3-9 months if it is well managed) but pays off in the long term because the traffic and customers brought in are "free".

SEA allows for a virtually immediate presence and return, but requires a constant financial contribution.