Facebook vs Instagram Ads Comparison. Where is better to advertise?

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Today’s volatile advertising market demands a social media presence. Leading the way and pushing the boundaries in online advertising, it is largely the single-owned Instagram and Facebook that have provided business solutions for businesses.

Are you interested in advertising on social media? Check out which of them is worth betting on as the main advertising channel and where you can achieve the expected results.

Facebook vs Instagram Ads Comparison – Table of Contents:
Facebook and Instagram – differences and similarities
What to consider when choosing an advertising platform?
Facebook and Instagram advertising – which one to choose?
Facebook and Instagram – differences and similarities
Until recently, the comparison of the two social networks always favored Facebook . It could boast the largest user base and the highest advertising revenue. However, this situation is changing rapidly. Today, it is bosnia and herzegovina whatsapp number database that is number one among advertisers . The increase in the dynamics of ad spending, therefore, falls overwhelmingly in its favor. What are the reasons for such changes?

Paradoxically, Facebook and Instagram users don’t have as much in common as it might seem at first glance. Of course, this doesn’t mean that there aren’t people with accounts on both platforms. However, it’s safe to assume that customers who use Facebook mainly prefer posts and statuses, while Instagram users prefer photos, accounts, and stories . You should reflect this in the forms of advertising presented to them. On the Facebook side, a much more extensive ecosystem should be saved – Facebook ads can be displayed on other websites and even in Messenger.

Both portals , on the other hand, offer quite similar rules for creating a campaign. You can pre-define the objective of the campaign . You can choose between building the company's image, evoking interaction, a specific action (e.g. contacting a representative, writing a comment or visiting the website), up to the typical sale. Depending on the objective chosen, you can use one of the pre-defined advertising forms, allowing you to better reach your customers.

What to consider when choosing an advertising platform?
Of course, it seems more sensible to use for advertising purposes that platform on which the promoted company already has an active account, with posts and people subscribing to the content provided.

Both social media sites can be very effective tools for attracting customers. It’s not worth locking yourself into one specific solution. A good solution is to simply maintain a profile on both sites and compare the effects of your campaigns – taking into account the costs and the results they bring. Perhaps some of the products or services you offer sell better on Facebook, while others only sell on Instagram. It could be the same with advertising formats – some content will blend in more naturally on the Instagram “wall”, while others will interact better with the content that appears in the Facebook feed.

The presence of competitors and their customer acquisition efforts is also important . While the use of one of the platforms can be a valuable indication of its effectiveness, on the other hand, it is likely to mean higher advertising prices due to the need to compete with other players in the industry.