External links: links from your site to someone

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External links: links from your site to someone else’s site. They’re sometimes called outbound links instead.
Traditionally, links are blue and underlined, but a different color might indicate them and may not have an underline.

Here’s an example of a link to my guide on starting a blog.

Here’s how that sentence looks in HTML code:



Why is Link Building Important?
Link building is important because each link to a page on your website acts like a vote for it. The more links you have from other sites, the more Google will know that your site is well-known and respected. So, link building works to win higher rankings for your content in Google’s search results.

This is why some links are more valuable than others. If a high authority website that’s been around for years links to yours, their “vote” is a much bigger ranking factor than a link from a tiny, unknown blog that only launched last week.

Over time, your blog will naturally gain links “organically”—that means people link to you argentina phone number library you doing anything to get those links. But some people who enjoy your blog won’t ever think of linking to it without any prompting.

It’s important to note, however, that Google’s spam policies technically advise against link building efforts. But I’ll be honest with you—literally every successful blogger, influencer, website, software company, and publication invests massive amounts of time and resources into the strategic, smart, and safe link building strategies we’ll explore later in this guide.

6 Important Basics to Understand About Backlinks
Link Building Basics for Bloggers (Examples and Ideas) Image of Blog on a Computer
Before we discuss all the details of SEO link building, let’s first establish some crucial basics.

1. Links Can Be “Follow” or “Nofollow”
By default, all links on the web are “follow” or “dofollow” links—regular links with no “rel” tag.

But in recent years, links have become increasingly common to be “nofollow.” This means that a special tag is added to the HTML code for the link, like this:



As Google explains, the nofollow attribute should be used when “you want to link to a page but don’t want to imply any type of endorsement, including passing along ranking credit to another page.”

Simply put, this means that if you’re building backlinks, you ideally want “follow” links. If a link has the “nofollow” tag, it won’t have much direct SEO benefit for you.