How to analyze the content of your SERPs

[sakibkhan22197]

SERP analysis with Screaming Frog can analyze metadata and structured data and discover meta directives.

Identify missing, too long & short and duplicate page names & meta descriptions
The data can be found in the "Page Title" and "Meta Description" tabs. The filters "Missing," "Over 155 Characters," "Under 70 Characters," and "Duplicates" can be used to display it.

Summary Page Title: Crawling → “Page Title” tab → Filter

Meta Description Summary: Crawling → Meta Description Tab → Filter

Identify structured data
To find every subpage that contains schema markup or another form of microdata, you south africa phone number data need to configure it. You can find this under " SEO Spider" under "Extraction." There you can set the desired checkboxes and start the crawl.

Screaming Frog - structured data
Identify metadirectives
The "Directive" tab can be helpful for finding information about whether data is being displayed or not in search results. After the crawl, all relevant information can be found in the "Directive" tab. To determine which directive is being used, examine the individual columns. Alternatively, you can also apply filters to this list. For example, the directives "Index," "Noindex," "Follow," "Nofollow," "NoSnippet," "Max-Image-Preview," etc., are displayed there.