Analyze TikTok's target audience

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The first step is to take a closer look at TikTok users and determine whether the app is even relevant for your purposes. Not every company is a good fit for the TikTok environment. To help you out, we've summarized the potential target audience for whom TikTok marketing is relevant in an infographic:

TikTok Marketing - User Group
A first characteristic that distinguishes TikTok users is their extremely young age . A panama phone number data full 63% are between 13 and 24 years old. Of the remaining 37%, only about 9% are over 35 years old. Furthermore, more women than men are active on the platform. (Source: Statista Premium )

With this data in mind, you should consider whether using TikTok marketing makes sense for your purposes, and if so, which social media strategy you want to use to reach this young community. The fact that users are so young here has a significant impact on the content you should distribute as a company.

Another unique feature of TikTok is that its "For You Page" (FYP) and infinite scroll vertical feed encourage users to stay on the platform for as long as possible. In the US, the average daily usage time on TikTok is around 48 minutes. Over the past few years, this has steadily increased, and the trend continues to rise. (Source: Statista )