Silent Video Ideas to Optimize Social Media Videos

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Here are several key strategies to help you create beautiful Facebook videos that are meant to be played without sound.

#1 – Plan ahead and modify your script
Rather than shooting spontaneously, you'll need to think ahead when creating videos that work without sound. Think about the message you want to convey and try to convey it through its most visual elements.

If you need to incorporate text to convey your message, consider how estonia phone number data best to do so without sound. Will you use captions? On-screen text? Make sure you leave room in your shots so you can include the on-screen text without obscuring the visual.

That said…

#2 – Add text
Whether it's captions, subtitles, on-screen text, or another way to add text, you have ways to use words without necessarily saying them out loud. Also note that internal testing at Facebook indicates that video ads with captions were viewed an average of 12% longer than those without.

#3 – Focus on an attractive visual
In a video without sound, you need to captivate your audience using only the screen. Remember, it may be small, as 65% of videos viewed on Facebook are viewed on mobile devices.

A close-up of a person speaking won't do the trick, even if you provide full captions. Think about ways to grab the viewer's attention, with color, movement, or other evocative imagery that draws the viewer in and makes them want to continue reading.

#4 – Add music or sound effects
Why add music or sound effects to a video that's specifically designed to work without sound? Some people will still watch your video with sound, given Facebook's recent autoplay changes. If you don't have a soundtrack, your video won't have the desired impact, or worse, some viewers might think their speakers aren't working. Add music or thoughtful sound effects to reinforce your message for those who want to watch—and listen to—your video.