Email campaigns have been a staple of lead generation strategies for years. But with the rise of AI, they can be improved in ways that were previously thought impossible.
Look What is Lumen5?
1. Segmentation automation
AI enables automatic segmentation of the database based on user behavior. The chinese overseas africa database result? A 25% increase in the open rate and a 20% higher conversion rate in campaigns. For example, FreshMail implements AI-based segmentation in its mailing campaigns, which translates into increased message open rates.
2. Monitoring and analyzing results
The AI model not only generates content, but also continuously analyzes campaign results. This lets you know which messages perform best and which contacts to focus on.
AI in email campaigns – more precise customer reach
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