Taking annual data as an example, marketing expenses are close to

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Being bold certainly comes with risks but also offers the best chance of getting noticed. The freeway ( ) is the main transportation artery in Silicon Valley, extending from Los Angeles in the south to San Francisco in the north, with a total length of more than 100 kilometers, connecting the headquarters of countless technology companies such as , , , K, etc. k invested a lot of budget in the early days to put up many interesting advertisements on the highway, such as "VI I. I", "KJ K", etc. Meanwhile every billboard repeats, repeats, repeats the same positioning.



How willing is k to spend money on marketing? total japan mobile phone number revenue is only.100 million US dollars. Of course, the huge investment also helped K to quickly increase its brand awareness in the early stage. According to K's own statistics, at least half of the new employees admitted that they first heard of K from billboards. (It is difficult to measure the effect of offline advertising with data. Onboarding surveys are the measurement method recommended by this person) In addition to the "boldness" that costs money, there are also "boldness" that does not cost money.



K is a common marketing method used by American technology companies. The old enterprise software giants have always been the target of "attacks", and this time is no exception. The previous article "Heroism + Game Chemistry Originator Uses Community to Activate Millions of Users Around the World" also mentioned that in the early days, K also raised " " to quickly increase brand awareness. As a representative of the emerging cloud database warehouse, K's engineers would occasionally post fierce evaluation posts on major forums to challenge the status of representatives of traditional database manufacturers. This provocation changed from the initial melee to rational technical discussions.