The basic division of discussion groups can be presented as follows:
Extended groups - lasting more than two hours.
Mini - are groups with fewer respondents (4 to 6).
Expert - research conducted with specialists in their fields.
Conflict - a group divided into two opposing opinions. Research involves confronting two extremely opposing viewpoints on a topic.
Creative - a group of specially selected participants is tasked with a specific creation or solution.
Non-standard test methods
Why do research if your product is innovative and it is impossible to check customer reactions? This question may be asked by any entrepreneur who thinks that "no one has done it before." Nothing could be further from the truth. The latest market research techniques are increasingly adapted to changing market conditions. Modern screening methods b2b email lists poland and other methods are increasingly used to explore new areas of research, such as game testing, during focus studies. Let us imagine a market study for networking sites or computer games. In such situations, we are assisted by the latest technological developments, the application of which allows us to clarify any relevant questions about the market situation and customer preferences and to make appropriate recommendations.
Study focused on ConQuest Consulting
In order to fully satisfy our expertise and to support our clients, we often use focus studies, which are an indispensable tool for market analysis.
A recent survey helped us identify customer preferences regarding products in the food market. The product group we analyzed, despite its competitive price, did not receive favorable reviews because the items did not meet consumer expectations. Respondents found the packaging quality of our client's products unsatisfactory and their appearance did not encourage interest in the item. Respondents also stated that the taste and smell of products from other manufacturers were much more appealing. Above all, this type of research helps our clients to be more competitive in the market.