Gain valuable insights into your audience's interests

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A/B testing is multi-functional. In addition to telling you what kind of email content your audience wants, it can tell you what they don’t like. You can gain useful insights into your audience’s interest based on how they react (or don’t) to your emails.

You can run a promotion offering 50% off, but if your emails aren’t designed in a way that appeals to the reader, you won’t be able to generate sales. A/B testing can help you avoid this by list of cellphone numbers improving the way you prepare your copy and decide which products/services to promote.

Let's see an example:

Your company has two products and wants to run a limited promotion for just one. A/B testing can help you determine which product to offer. You can send two different email variants to a segment of your mailing list. Variant A will contain an offer for one product, and variant B will contain a different one. After a few days, you'll be able to analyze the results and find out which product your customers are most interested in. You can then run a full campaign on that product.

Let's say your product costs $400 and you want to offer your customer a 25% discount. A/B testing can help you choose a message that your audience will prefer. You can test two variants: You will then use the winner to run your campaign.