Ministry of Internal Affairs and Communications, Information and Communications Policy Research Institute/Reiwa 4 Survey Report on Information and Communications Media Usage Time and Information Behavior
Facebook is a social networking site where users must use their real new zealand numbers names, and personal information such as their name, age, and career history is clear. The core demographic is mainly in their 30s and 40s, and many users use it to connect with work colleagues or for business purposes. Another attractive feature is the high reliability of targeting due to the real name system. It is a social networking site that is also well suited to BtoB business.
Twitter, which recently changed its name to "X", is a social networking site with excellent speed and diffusion. It is based on short sentences of 140 characters or less, and allows for quick information dissemination about current events and things of interest, which has led to it being recognized as a social networking site with high speed. Since tweets that you like can be shared (retweeted) with simple operations, a casual post can become a "buzz" and spread explosively from one person to another, which is another feature of X (formerly Twitter).
There is a wealth of information sharing, such as information dissemination that utilizes one's own interests and professional expertise, and information sharing such as life hacks, so many users search X (formerly Twitter) to gather information, just like Google and Yahoo!.
In addition, accounts that have purchased X Premium (formerly Twitter Blue subscription) can post long tweets of up to 25,000 characters. In addition to official company accounts, personal accounts that clearly state their affiliation to a company also disseminate information about their company's services and event participation.