Long content usually ranks higher than short content. Of course, it is difficult to create unique long content for hundreds or even thousands of pages, especially if they describe the same products. But unique texts of at least 3,000 characters are a reliable way to attract the attention of search engines and buyers.
Insufficient page loading speed
According to a study by Radware, slow loading of a website can portugal cell phone number list increase the number of purchase refusals by almost a third. Loading speed is also an important criterion for search engines. The reason for a slow website can be slow hosting, poor e-commerce platform code, and even high-resolution photos placed on the table. Possible solutions to the problem:
using CDN, a network infrastructure that increases download speed and protects against hacking;
change of hosting provider;
image compression.
Step 5. Website content marketing
The next step will be to build consumer trust so that the target audience moves from the category of readers to the category of buyers, and then to repeat buyers. Studying the target audience will take time, but these costs will be justified by the increase in traffic and sales. To do this, it is worth visiting thematic forums and other resources. For example, if you sell equipment for bikers, then being on the forum will allow you to determine the words that are used in the biker environment, including to describe the equipment. They will become excellent keywords for creating content. An effective way to maintain interest in the site will be to maintain a thematic blog with relevant content. A content plan, that is, a publication schedule, will help to update publications in a timely manner. This will allow you to create high-quality texts in advance, and not in a hurry.