Analytics
The tools in this category are designed for free SEO analysis of a website, traffic, tracking of search results and keywords:
Google Analytics Annotations. Annotations provide important context for evaluating data, helping to determine the cause of a spike or dip in traffic, the factors that influenced it, and whether it is related to search engine algorithm updates;
Google Looker (formerly Data Studio) is a powerful resource for analyzing and reporting on any type of data, allowing you to import data from different services, display it in the form of charts and diagrams, and share it if necessary;
Keyword Hero . A relatively new tool for solving the problem russia cell phone number list of missing keyword data, the principle of which is based on machine learning and a mathematical method. Allows you to compare keywords and their metrics (conversion and others);
Google Analytics . A free but reliable analytics service that generates detailed analysis of website visit statistics. Works well with other Google products (Google Looker, Optimize, etc.);
Yandex Metrica . Analytics service from Yandex, similar to Google Analytics. Can be used to promote sites in Yandex and Google (it has some functions that are missing in Google Analytics). Allows you to create visual reports, track traffic, determine the effectiveness of advertising;
Google Search Console . The service provides information about search queries, promotion efficiency, external links. One of the most useful SEO services, which provides a large number of tools for website optimization;