Before visiting a website, a user enters a query into a search engine. The way a person sets a task depends on their age, interests, needs, and gender. Simply put, each website has a target audience that is interested in a certain product or service. To understand what queries a person enters into a search engine, put yourself in their place: if you are looking for your product, what do you write in the search bar?
Let's say you've decided to create and promote an art school website. If you enter the query "drawing lessons in Moscow" into Yandex, you'll see the queries that people enter. Many of them are looking for "drawing lessons for beginners" and "pencil drawing lessons." Based on these queries, you'll be able to understand how to set up SEO promotion yourself.
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Queries entered by other users
Now go to the Wordstat service and study the keyword peru cell phone number list statistics. If you do business in a certain city, you can specify the search region. Click on the "Select" button, and you will see a table with popular user queries on your topic. To promote the site, select the most frequent ones. You can also collect a semantic core by analyzing the phrases by which people find your site. To do this, use the Google Analytics and Yandex Metrica statistics tools.
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Working with Yandex Wordstat
Step 2. Come up with a description and title for the site
Title. It is recommended to use the most popular query in the site name, which is displayed to users in the browser tab. As a rule, it indicates information about the company name and what it does. The Title meta tag is displayed in search results and also remains in the browser bookmark or on the PC when the page is saved. In fact, this is the business card that the user will see before going to the site. Its appearance greatly affects whether a person will click on the link or not.
Important! The potential client should receive enough information, so do not write something vague.
Thus, phrases such as “Hello,” “Home Page,” or the name of the organization without explanations are not suitable. However, everything should be in moderation: writing a lot of incoherent keywords in the title is also not worth it, as this will be associated with spam, and the site will seem suspicious. It is optimal to use no more than a hundred characters, that is, up to 12-15 words for each page.