2.- Content creation and optimization

[Irfanabdulla1111]

At this stage, the intended content is created, designed and edited.

The writer at this stage must understand the needs of the audience and be able to solve their problems.

Next, we come to the optimization phase, where the challenge for the copywriter is to find the perfect balance between the creative elements of his text and search engine optimization.

From a different perspective, the editor faces an additional challenge: to quickly and easily verify that the text has been created according to the agreed briefing and the established editorial guide.

Only when your content is fully optimized can it be published.

You should never skip this step before launching an article, otherwise you will need to invest more time and money, or, in the worst case scenario, rewrite the entire article if it has not worked as it should.

We have developed the SEO Content Template to help you create a particular piece of content based on the best articles from your competitors.

In addition, this template will give you optimization tips, while the SEO Writing Assistant will check in real time whether you or your freelance writer are following the SEO tips, both in Google Docs and in the WordPress account you are using.

3.- Content distribution
We understand distribution as promotion on social networks, obtaining backlinks and publishing in external media.

As you are probably aware, content professionals are still searching for the best distribution strategy out there, as there is nothing set in stone in this regard.

At this stage, many of them monitor which media are publishing content about their industry, as well as where the competition is publishing.

To assess the authority of a media outlet in question, content professionals determine the brand reputation of the source as well as its estimated monthly traffic.

Our Content Marketing Platform allows you to track mentions of your brand and key industry topics across the web, finding potential backlink opportunities and evaluating the effectiveness of the medium.

4.- Content analysis
This step includes auditing your blog and monitoring the performance of each of the pieces published, email list of switzerland businesses both on your own website and even on external blogs.

All metrics are important at this stage, and each one reveals key information to understand the overall performance of the article: the traffic to the piece, the number of times it has been shared on social networks, the bounce rate, the positions in search results, and many more.

We've developed the Content Audit feature to help you quickly get an overview of your blog's performance.

Additionally, the Post Tracking feature helps you keep an eye on the performance of each of the articles you publish.

There is one important step that we have not included as part of the content marketing workflow.