Neighborhood bakery

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Their tips increased by 23%! Experiments like these illustrate one of the most powerful psychological forces in life and in business; reciprocity. What is Reciprocity? Reciprocity is the practice of responding to an often unsolicited, positive gesture, action, or behavior in kind — essentially, rewarding someone for their thoughtfulness with a similar act of your own. You’ve likely experienced this phenomenon when someone did something nice for you out of the blue.



Even if the gesture was small. Maybe your friend happened lebanon cell phone number list to be walking by your and picked up that special treat they know you love. Maybe you arrived home after work to find your spouse or partner made a special mid-week dinner. Or maybe the cashier at the supermarket complimented you on how nice they thought your glasses were. In each case, the gesture made you feel indebted to the other person and gave you the urge to pay them back with a similar gesture of your own.



Reciprocity can be a powerful force in everyday life. But in the world of sales, reciprocity is exceptionally important when it comes to engaging and converting buyers! 5 Ways to Use the Power of Reciprocity in Sales There are many ways, both direct and indirect, to add value as a seller. 1. Do Your Homework Most of us have been subjected to horrible, drive-by pitches that left us ignoring the seller at best, and at worst, developing a decidedly negative impression of their personal and corporate brand.