Minimum and maximum number of products per category?

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Having a good number of products in a category is always important so that the user can choose.

But there are things you need to keep track of when it comes to the number of products in a category.

If you have a category with subcategories, it is recommended that the products on the first page of the category do not contain the same products as those on the first pages of the subcategories.

The explanation is that Google is giving less and less relevance to the internal pages of a category or subcategory and, in this way, you will have more “original” content among them.

The maximum number should always be measured according to your speed.

We cannot ignore that Google is now very aware of loading speed and if it exceeds two seconds, it is time to place fewer products or improve the speed of the server or HTML of the page.

Another thing to keep in mind is the name of the products, because you can fall into “keyword stuffing”, that is, in Spanish: you exceed the quantity of a keyword in a category or domain.

And if you see that a category is not ranking on its own, this may be one of the causes of the problem.

Recommendation: Try to ensure that the download speed of all categories and subcategories is not affected by the number of products to be shown to the user. Make sure that all the main URLs are as original as possible in terms of text and try to place the products that will give you the most benefit at the top so that users with smartphones can see them at first glance.

How to use product filters?
Filters are good for users but not so good for a normal SEO strategy.

Please note that if you have a category with 10 filters, you may end up with 10 variations on the same email list of sweden businesses URL and content, resulting in duplicate content within a single domain.

To solve this, it is best to use a good robots.txt file where you can tell Google what to index and what not to index.

But is it always correct to remove all filters?
The answer is not always the same.

If you only have 10 products in a category, it is correct to always block them using robots.txt.

However, if you have a category with hundreds of products and there are filters that are searched directly by the user, such as “category” plus “cheap”, you can let Google index that URL in order to be able to use SEO for that concept.