Maintaining interest and trust in local information

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Getting involved in the area, listening to your community and collaborating. This was the motto of the second edition of the local information festival held at the end of September. Despite the economic difficulties, there is real interest in local information. This is good news for professionals who are adjusting their strategy in order to try to develop more sustainable economic models.



Local journalism strengthens the reader's sense of chile cell phone number list belonging to a community. It provides them with useful information for their daily lives. It helps them think about the evolution of their city and society. “ Journalism from big cities is not enough. In the absence of local investigation, there is a risk of having a poor perception of society. There are many examples. the Yellow Vests in France, Brexit in Great Britain, the election of Trump in the United States,” recalls Rasmus Kleis Nielsen, Director of the Reuters Institute.

In an increasingly fragmented and competitive attention economy, local media remain the best placed in terms of attention. According to a recent study by the Reuters Institute, 47% of respondents are interested in local news .

While politics is very polarized and big city journalism suffers, this is not the case for local journalism. It brings together all social classes and education levels whose interest converges in the same type of information. “ Locality is perhaps the most unifying thing in these polarized times,” says Rasmus Kleis. This is encouraging for the future as long as local media remain attentive to their community. What do readers want? What are their values? What can we offer them?