So I think we shouldn't worry about the machin

[Irfanabdulla1111]

At the top we will see the ROAS objective we have set for the campaign and, below, we will see the actual ROAS that is being obtained, as well as the cost, conversion value and conversions.

Below, we will have the graph, in which we will be able to observe the evolution for a certain time period.

The grey part corresponds to the phase prior to the activation of Smart Bidding.

For this specific example, we see that since the activation of Smart Bidding the average ROAS of the campaign is increasing, which makes us more profitable, but the volume of income is decreasing.

We will need to carry out a detailed analysis of each campaign to assess whether Smart Bidding is working correctly or not and whether it is allowing us to achieve our goal.

Conclusion
One last thought.

There is a lot of questioning about the role that PPC specialists will end up playing in the coming years, whether we will be replaced by machines, etc.

Actually, I think it is something that extends to all professions.

And although this is a separate debate, I started in this world in 2014 and I have not yet lacked work.

What I am saying is that it has become more sophisticated and that before it did many more manual tasks (which hardly added any value) that a machine can now do better.

That is to say, this profile is still in demand, although it is constantly evolving.
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Personally, I consider her my best friend, because she takes away work that I don't want to do.

So maybe it's about looking at what we're better at than a machine and focusing on that and email list of australia strengthening it.

If we're trying to be better than a machine at calculating bids in 2018 or 2019, I think we've got a problem.

And on the other hand, as Albert Einstein said: