How Google Ads (GDN) Similar Audiences Works

[hmonower921]

Google Ads GDN Similar Users Selection Method Settings Mechanism
Similar users refers to the settings for targeting delivery .

As explained earlier, it can also be used primarily in GDN and YDN.



However, please note that there are slight differences in the mechanisms and setup methods for similar distribution for each of the GDN and YDN media .



I will explain each one.

For GDN
Let's start by looking at the GDN example.



By definition, it utilizes data obtained by analyzing taiyuan cell phone number list browsing activity on Display Network sites over the past 30 days and a content engine.



Then understand the common interests and characteristics of the users in your remarketing list.

For YDN
The Target List (Similar) analyzes past visiting users included in the Target List, which is the basis for extracting similar users, and their behavioral history within Yahoo! JAPAN to extract users with similar online behavioral history .



Both are similar in terms of targeting methods, but there are some differences.



This means that in the case of GDN, the lists of similar users are automatically generated, but in the case of YDN, lookalike targeting requires you to manually create the lookalike lists to use for targeting.



In addition, since similar users are created based on managed remarketing lists, they generally show a strong interest in your products and services, but another attractive feature is that they are limited to "all new users who have never visited the site before."



Also, in the case of YDN, you will need to set up an exclusion list.