The first cervical cancer campaign was aimed at girls aged 12 to 16. The girls were asked to be vaccinated against a virus that can later cause cervical cancer. The subject is somewhat charged, because the virus is sexually transmitted and therefore vaccination should preferably take place before the girls become sexually active. On various social media, including Twitter, heated discussions arose about the necessity and even the possible dangers of this injection. This is in contrast to the facts. After all, thousands of girls have already been vaccinated in England and America without side effects. And research shows that the vaccine reduces the chance of cancer with 99.99% certainty.
The RIVM has drawn up a new strategic vision on communication because of this event poland phone number list Social media now also play a role in this. Roderick presents this vision under the name RIVM 2.0.
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This vision assumes a balance between showing authority and listening to what is happening in society. This will only succeed if the RIVM comes into more contact with its environment. The first steps are being taken in the realization, with monitoring of what is happening in the new media.
Nowadays, RIVM does not seek its role from authority, but from trust in getting in touch with citizens.
Just as Brent Spar made Shell realise that as a s