E-commerce strategies
Choice is expensive (in terms of time and mental energy), so people tend to decide quickly what they want to do. Often, if they don't find what they're looking for right away or don't get the right stimuli, they abandon the endeavor.
It is based on this assumption that giants such as Amazon or Netflix have developed recommendation romania cell phone number list algorithms on products and services, with the aim of maintaining consumer engagement at a high level by allowing them to easily discover the products that interest them.
Help me decide
As Jeff Bezos says , “We don’t make money selling stuff. We make money helping customers make buying decisions.” – t Rad. “We don’t make money selling stuff. We make money helping customers decide what to buy.” And this is truer than ever: the user experience is better if the decision time is also reduced, so much so that we talk not only about the customer journey but also the decision journey. Users, as Gianluca Diegoli explains well in this article , with their behavior now fully traceable, “liberate” enough data to be able to expect personalized experiences. This is what artificial intelligence algorithms are for: to offer the most interesting content for the individual customer, with the sole aim of smoothing the choice process (thus avoiding, among other things, that the user turns elsewhere).