We have already talked about it, but it is worth re-emphasizing the importance of this trend, which is confirmed as one of the most mentioned on blogs and magazines dedicated to the world of fashion retail. For fashion, where the tastes – often fickle – of customers are the main driver, the possibility of exploiting data and systematizing them can allow them to be served in the best possible way: suggesting how to create combinations, finding the right sizes, anticipating global trends, knowing in advance how people's tastes will evolve, which turkey cell phone number list today more than ever are guided not only by fashion houses but also by the accessibility of content worldwide (videos, music, images, etc.). Managing this complexity without software equipped with AI is not humanly possible: it will therefore be machine learning that will accompany designers and customers, telling the former what to create and the latter what to wear.
Marketing will therefore be driven by an “intelligent” re-elaboration of information and will have to act in real time. Offering the right thing to the right person at the right time (and also in the right way) will become an essential element of all technological applications, the results of which are already evident for example in product recommendation or visual search. A summary article on the application of artificial intelligence to the world of fashion is available here: Is fashion ready for the AI revolution?