How can I identify them?

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ariful199
Posts: 163
Joined: Thu Dec 26, 2024 8:44 am

How can I identify them?

Post by ariful199 »

Tracking at-risk users is very simple in theory, provided you have the right tools at your disposal. To identify them, it is essential to be able to equip yourself with an advanced marketing automation system capable of recognizing our users and tracking all their actions, in order to be able to efficiently and automatically recognize these users and their actions over time.

What is very important is the fact that the chosen platform automatically italy cell phone number list and punctually checks new users who have become at risk during the day and can therefore automate the flow of communications aimed at re-engaging them. In fact, if this activity is carried out punctually, we will not be able to optimize its performance and it will become one of the many repetitive tasks carried out by our marketing, with an added value reduced to zero.

How can I re-engage them?
Reengaging at-risk users isn’t particularly complicated… it just takes a few good ideas! A typical recovery flow might involve a series of communications using the different channels at our disposal, for example:

Electronic mail
SMS
Social Media Campaign
Web Push Notification
We will then create communication templates that will encourage users to return to our site. These communications will be tailored to the individual user in order to increase their relevance and effectiveness. An important step will then be to recognize them when they actually return to the site and show them, for example, the coupons we have reserved for them, to personalize the different pages taking into account their past tastes and to suggest new ones – perhaps based on interests or past purchases. It is therefore a question of imagining complete re-engagement experiences, which take into account all the different channels available. Once this experience has been studied, our automation platform will take care of personalizing each communication and automating its sending each time a user becomes at risk.
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