How important is it to provide a personalized experience?
Digital strategies
The organization of content and catalog is one of the main obsessions of a store manager, especially when the objective of increasing sales must be reconciled with the protection of margins, thus avoiding excessive use of discounts and promotions.
Often we focus only on increasing e-commerce revenue, neglecting venezuela cell phone number list the importance of recognizing the user by offering them an enriching experience, precisely because it is personalized from the first moment . Recognizing this means being able to better target content from the first visit to the home page and in the following ones, using the information we already have. It is a choice that has clear benefits for everyone: from the online experience of those who buy to the turnover of those who sell. Recognizing an e-commerce user, what the data says
According to a Netretail study conducted by Netcomm in collaboration with Human Highway , four out of ten users come from search. It goes without saying that increasing the ROI of these visits, immediately offering content close to latent needs, is a first objective. Personalization starts with the products highlighted on the home page to related articles but can also go further, for example through messages on personalized pop-ups or offers reserved for the user that invite them to enter other areas of the site and then follow them throughout the journey to complete the customer journey.