Placement options
With a maximum of five banners on a page, your advertisement is a lot less conspicuous than before. Or is that not so bad? Certainly in terms of size, but how does a Hyves user scan his profile page? And how does one scan the home page? Eye-tracking research sometimes produces unexpected results. The fact remains that with multiple banners, in a smaller format, the user divides his attention over the banners, or does not notice them. The new banners are at the top of the page (maximum three) and on the right, just 'above the fold' (maximum two banners). In contrast to the vertical banner, which appeared on a limited number of pages, the new advertisements are on almost every page, on some more blocks than on others. This makes targeting down to a 'deep' page level possible.
The placement options + a preview of the advertisement
The placement options + a preview of the advertisement
Smaller image, lower costs
Following the example of advertising on Google , Facebook and LinkedIn opted for market forces to determine the costs of an advertisement. The broader your target group, the more you pay per click or per 1000 impressions. After all, advertisers have to fight for the same viewer/user. The smaller your target group, the less competition and therefore lower costs (niche advertising). Unlike Facebook and LinkedIn, Hyves does not use a bidding model for its advertisements.
Hyves sticks to the 'old-fashioned' model, where you only pay for impressions - or the number of times your advertisement is shown . Paying per click ( CPC ) is therefore not possible. However, the number of impressions says nothing about benin phone number list whether the advertisement has actually been viewed or read, let alone clicked on. For advertisers, this therefore seems to be a disadvantageous construction. Instead, Hyves uses the so-called CPM model (CPM = cost per mille). Or the costs per 1000 impressions. Previously, this was € 1.19 per 1000 impressions. With the new, smaller banners, Hyves has reduced the CPM to € 0.48 per 1000 impressions.
Top Hyves Ads
Low threshold for private individuals and SMEs
Besides the low costs, creating an advertisement becomes a lot easier for individuals (who want to place an announcement of a party in the neighborhood, for example) and SMEs, due to the simple layout of the advertisements. There is no need to create a visual banner, which costs time, skill and money. A small square image is sufficient. Advertisements are ready faster and the texts are easy to adjust.
Conclusion
In terms of ROI, advertising on social media offers a perfect tool to try out or to include in the online marketing mix. More and more companies, but also individuals, have started working with social advertising. Hyves has responded to this and adopted the (successful) advertising formats of its major competitors. The advantage over Facebook and LinkedIn (highly visible, large banner advertisements) has disappeared. However, due to the reduction in costs, more people will be reached for the same money, which seems like a good starting point for the 'small' advertiser. We are patiently waiting to see what the results of this change will be and what Hyves will have to offer advertisers in the future.