Prospective and MediaLab

[Shishirgano9]

Why do we use one social network over another? According to the Apposphere study * conducted by Murphy Research for Snapchat, there are three elements to the answer to this question. applications impact the mood of their users; users expect something specific from each of them; and there is a place for all of these apps in their daily lives.

Snapchat would make you happy. Twitter miserable.

Apposhere focused on 5 social apps. Snapchat, Twitter, YouTube, Instagram, and Facebook. Respondents were asked how often they felt a certain emotion while using these apps.



According to the results of the study, Snapchat seems to india mobile database be the application that produces the most positive emotions in its users around entertainment and creativity. Ariana Battle of Snapchat explains this result by the reassuring intimacy that the platform creates. it is " a place where you can be yourself, be close to good friends and share your daily life" .

YouTube and Instagram are doing quite well and tend to inspire and entertain their users.

The results are mixed for Facebook . while users of the platform feel informed , they also feel overwhelmed , guilty and alone.

As for Twitter, when you read this index, you wonder how the application still exists when its users say they feel anxious, isolated, overwhelmed, guilty and depressed . Informed too, but less so than on Facebook.