Digital, the driving force of the advertising market in France in 2018

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March 22, 2019
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By Alexandre Bouniol, France Télévisions, MediaLab

Advertising in France is doing well, thank you very much. The Institute of Research and Studies in Advertising (IREP), France Pub and Kantar Media have presented the results of BUMP, a unified barometer of the advertising market. Double-digit growth for digital, stability for other advertising investments and the rise of DOOH displays, Méta-Media looks back at the presentation of the results of the advertising market in 2018.