Programmatic advertising: the power of Big Data

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Programmatic advertising allowed brands to buy specific audiences instead of generic advertising space. Using data analysis, advertisers could create campaigns targeted at specific segments, maximizing the impact of their advertising efforts.

During 2021, this methodology experienced hong kong telegram data significant growth, helping companies make real-time decisions and optimize their marketing budgets.

Digital marketing trends in 2020
In 2020 , personalization, user experience and visual strategies took center stage in Digital Marketing, transforming the way brands connected with their audiences. Below, we explore five of the key trends that were making the cut that year and that could boost the success of your digital strategy:

Customer Experience (CX)
2020 stood out as the year of the customer, where consumer experience became the central pillar of any digital marketing strategy. It was no longer just about selling products or services, but about providing unforgettable experiences that built loyalty and satisfaction.

A great CX (Customer Experience) combined efficiency, convenience, personalized attention and simple payment methods. This required an investment in positive organizational culture and in training teams to offer friendly and professional service. In addition, companies that prioritized customer experience managed to not only attract new users, but also turn them into brand ambassadors.