Mobile-first Index (2018)

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By 2018, it was undeniable that mobile searches would soon overtake desktop searches. Therefore, Google adjusted its ranking to prioritize the mobile version of a site over desktop pages.

This caused sites that were not optimized for mobile searches to fall irremediably down the SERPs. Loading speed, design, and accessibility were the three points that were venezuela telegram data most affected in SEO practices.

The following year, Google introduced three more ranking factors into its algorithm: experience, authoritativeness, and trustworthiness.

The trio formed the acronym E.A.T and its function was (and is) to evaluate the quality of the content and ensure that it provides value to users. Consequently, content creators who wanted to rank in the results pages were forced to:

Test the author's expertise on the topic.
Link your information to recognized sources.
Build user trust by including your contact information and verified content.
In 2022, another “E” was added to the acronym, for Expertise. This meant that, when building its ranking, Google began to prioritize content written by recognized experts on a topic or that incorporated specialized contributions.